Is it worth focusing on one niche within dental technology?
Specializing in ortho can pay off, but instead of diving all-in on ‘one niche’, run a 60‑day pilot: line up 10 mixed appliances (retainers, expanders, functional), log turnaround/remakes, and book two feedback check-ins with your top orthodontist client. Keep 20–30% general work to smooth seasonality — like picking a favorite bur without tossing the rest. What region are you in and do you already have an ortho account to shadow?